From the article:
Mumbai-based businessman and entrepreneur Sushil Jwarijka explains: "Lijjat papads are a perfect example of how a sustainable business can be built, providing large-scale employment to rural women, who are illiterate but skilled.
"And when such skills are given an organisational structure on a co-operative basis a long term sustainable model assures success."
Related to this story is Kiva, which is a website that allows people to make micro loans to entrepreneurs in developing countries. It's very interesting so i reccomend that you check it out.
[This story came via the F-Word Blog.]
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